Privacy policy

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means information that can identify an individual directly or indirectly.

Device Information

• Examples collected: web browser version, IP address, time zone, cookie information, pages viewed, products viewed, search terms, and browsing behavior.
• Purpose: to load the Site accurately, improve performance, measure traffic, prevent fraud, and optimize the shopping experience.
• Source: collected automatically through cookies, log files, web beacons, tags, or pixels when you access the Site.
• Disclosure: may be shared with Shopify and analytics or advertising providers that help us operate the Site.

Order Information

• Examples collected: name, billing address, shipping address, payment information, email address, and phone number.
• Purpose: to process payments, fulfill orders, arrange shipping, send order confirmations, provide invoices, communicate with you, and screen orders for fraud or risk.
• Source: collected directly from you when you place an order or begin checkout.
• Disclosure: may be shared with Shopify, payment providers, and logistics partners as needed to fulfill your order.

Customer Support Information

• Examples collected: name, email address, order number, and any information you choose to share with us.
• Purpose: to provide customer service, resolve issues, and improve your experience.
• Source: collected directly from you.

Minors

Our Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete that information.

How We Use Your Personal Information

We use your personal information to provide our services to you, including:

• Offering products for sale
• Processing payments
• Shipping and fulfilling your order
• Sending order updates and service messages
• Providing customer support
• Detecting and preventing fraud
• Improving our Site, product selection, and user experience
• Sending marketing emails, promotions, or product recommendations if you have opted in or where permitted by law

Sharing Personal Information

We share your personal information with trusted service providers to help us operate our business and fulfill our contracts with you. For example:

• We use Shopify to power our online store.
• We may share information with payment providers to securely process transactions.
• We may share information with shipping and logistics partners to deliver your order.
• We may share information with analytics and advertising partners to improve our services and marketing.
• We may disclose information when required to comply with laws, regulations, or lawful requests, or to protect our rights.

Behavioural Advertising

We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be relevant to you. For example, we may use cookies, pixels, and similar technologies to measure advertising performance and show you more relevant products.

You can opt out of certain targeted advertising services here:

• Facebook Ads Settings
• Google Ads Settings
• Bing Ads Settings
• Digital Advertising Alliance Opt-Out Portal

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal information under one or more of the following lawful bases:

• Your consent
• The performance of a contract between you and us
• Compliance with our legal obligations
• Protection of your vital interests
• Our legitimate business interests, provided they do not override your rights and freedoms

Retention

When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to erase this information, subject to any legal obligations that require longer retention.

Automatic Decision-Making

We may use limited automated decision-making tools to help detect and prevent fraudulent transactions. These tools are designed to protect both you and our business and generally do not produce legal or similarly significant effects without human review.

• Temporary restriction of IP addresses associated with repeated failed transactions
• Temporary restriction of payment methods linked to suspicious activity

Your Rights

GDPR Rights

If you are a resident of the EEA, you have the right to access the personal information we hold about you, request correction, update, deletion, restriction, or portability of your information, and object to certain types of processing.

CCPA / CPRA Rights

If you are a California resident, you may have the right to know what personal information we collect, access that information, request deletion, correct inaccurate information, and designate an authorized agent to make requests on your behalf.

To exercise any of these rights, please contact us using the contact details below.

Text Marketing Notifications

If you opt in to receive marketing text messages from Fidtoy, you agree to receive recurring automated marketing messages at the phone number you provided. Consent is not a condition of purchase. Message and data rates may apply. You may opt out at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. Reply HELP for assistance.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use cookies and similar technologies to improve website functionality, remember preferences, analyze traffic, and support advertising and marketing.

Cookies Necessary for the Functioning of the Store

• _ab – Used in connection with access to admin.
• _secure_session_id – Used in connection with navigation through a storefront.
• cart – Used in connection with shopping cart.
• cart_sig – Used in connection with checkout.
• cart_ts – Used in connection with checkout.
• checkout_token – Used in connection with checkout.
• secret – Used in connection with checkout.
• secure_customer_sig – Used in connection with customer login.
• storefront_digest – Used in connection with customer login.
• _shopify_u – Used to facilitate updating customer account information.

Reporting and Analytics Cookies

• _tracking_consent – Tracking preferences
• _landing_page – Track landing pages
• _orig_referrer – Track landing pages
• _s – Shopify analytics
• _shopify_fs – Shopify analytics
• _shopify_s – Shopify analytics
• _shopify_sa_p – Shopify analytics relating to marketing and referrals
• _shopify_sa_t – Shopify analytics relating to marketing and referrals
• _shopify_y – Shopify analytics
• _y – Shopify analytics

Most browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that blocking cookies may affect the functionality of parts of the Site.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. The updated version will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or would like to make a complaint, please contact us:

Last updated: 2026-03-20

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